Email marketing campaigns - some just barely make it. Email Marketing is more than just sending bulk emails, newsletters, or autoresponders, and then keeping your fingers crossed. Rather, effective e-mail marketing campaigns require skillful implementation by certified experts with proven experience in the field of marketing strategies. Email marketing campaigns involve a targeted developmental process and intelligent email list management.
Viral marketing is more of a concept than an actual product, and it can take many forms. In its essence, it is a method, or an offer, that allows recipients to receive a message, interact in some capacity, and then pass that information/offer on to others who might also be interested in the offer/information. It can be anything from an “email to a friend” link to “This message brought to you by Hotmail” or “Earn cash by referring this offer to your friends and family.” The central advantage to using viral marketing concepts in your online marketing efforts is that is costs little-to-nothing to provide campaigns with an “afterlife,” meaning the bulk of your marketing costs come from spreading the message to your initial list, then letting them spread it exponentially from there.